Monthly Archives: November 2012

With Google’s Former Identity Director As CTO And $2M In New Funding, Trulioo Launches Fake Facebook Profile Detector

Pretty deep!


Identity verification startup Trulioo is launching its first product today — Profile Plus, a service that analyzes Facebook profiles and determines whether they’re likely to be spoof accounts.

The company has had a busy few months, and in conjunction with the Profile Plus launch, it’s also announcing that it has raised $2 million in seed funding from Blumberg Capital and hired Andrew Nash as its CTO. Nash’s most recent job was as the director of Internet identity products at Google, and he first joined Trulioo as an advisor before coming on full-time in August.

Co-founder and CEO Stephen Ufford told me that Trulioo started in 2009 as a background-check service for dating sites, but it has evolved into something much more ambitious. To use the company’s tagline, it aims to be “the identity bureau” of the Internet. Ufford has a background in this area, having founded three other credit…

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